Food E-Commerce and the Law. A legal analysis of the role of food information in strengthening trust in EU business-to-consumers food ecommerce

The monograph offers a reconstruction, from a legal and policy perspective, of the evolution of the Internet and the implications of selling food products online from businesses to consumers. It begins with a historical reconstruction of the use of e-commerce and its evolution, which is fundamental to fostering a critical understanding of the rapidly changing business models, adoptions, and their implications. It primarily focuses on the peculiarities of food that influence the number of consumers when sold online, which is lower compared to other food products. Why so? Why is consumers’ trust lower when dealing with food products, and how could the trust be enhanced? What is the role of information in strengthening trust, and how does agri-food law matter in this sense? These are some of the questions the contribution offers to scholars, lawyers, and students in food law, digital regulation, and EU policy, as well as professionals and policymakers engaged in building trustworthy food e-commerce systems.